Released on: November 13, 2007, 12:42 pm

Press Release Author: Two West

Industry: Marketing

Press Release Summary: Paul Kincaid, Chief of Staff for University Relations at
Missouri State University, will be a guest on the show to discuss Missouri State's
name change that occurred in 2003.

Press Release Body:
FOR IMMEDIATE RELEASE
Contact: Tiffany Coffey
(816) 581-8208
tiffanyc@twowest.com
OR
Ryan Colaianni
(816) 581-8257
ryanc@twowest.com


The Brand Show to Discuss Collegiate Branding

KANSAS CITY, Mo. (November 13, 2007) --- The Brand Show, a product of Two West,
Inc., is a weekly radio program on Kansas City's KCTE, 1510 AM. The topic discussed
will be collegiate branding on Wed., Nov. 14 from 9 to 10 a.m.
Paul Kincaid, Chief of Staff for University Relations at Missouri State University,
will be a guest on the show to discuss Missouri State's name change that occurred in
2003. Since the name change enrolment and endowment donations have increased.
Christopher Simpson, Chief Executive Officer and Partner of SimpsonScarborough, a
nationally acclaimed leader in integrated marketing, media relations and crisis
communications for universities will join the show to provide insight on collegiate
branding.
The Brand Show can also be heard live online at www.thebrandshow.com and the show is
also available via podcast.

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About Two West
Celebrating its 10th anniversary in 2007, Two West, Inc. is a strategic branding and
communications firm headquartered in the Kansas City arts district. Two West's team
of marketing, advertising, PR and interactive professionals create award-winning
solutions for innovative brands.





Web Site: http://www.thebrandshow.com

Contact Details: Tiffany Coffey, Marketing, Two West, inc.
DIRECT: 816.581.8208 PCS: 816.916.4699 FAX: 816.471.7337
514 W. 26th, KC, MO 64108 http://www.twowest.com